“Differentiation is the only route to competitive advantage in the race to attract the best people”
Ralph Tribe, HR director of Getty Images, on the importance of employer branding
Origin HR supports its clients’ recruitment strategies with corporate communication programmes individually designed to meet the objectives of the organisation, offering clients a total recruitment solution.
Corporate communication programmes often seek to address a number of objectives concurrently, including areas such as;
- Attracting the best talent in the market place
- Raising awareness of the employer brand
- Communicating what it is like to work for that employer – often via case studies
- Ensuring the application process is a valuable and seamless experience for the job seeker
- Getting the most out of employee referral programmes
- Placing recruitment advertising in relevant media at cost effective rates
- Ensuring recruitment literature conveys a consistent and positive message
Origin HR’s corporate communications department and in-house advertising agency possesses vast experience in managing and implementing recruitment campaigns on behalf of financial services and professional services organisations across all levels from graduate level through to senior management.
We seek to provide each client with a consultative service in order to fully understand the requirements of any campaign before formulating a plan.
Such plans will take into account the objectives of the recruitment campaign, considering elements across the whole marketing mix and are often dependent on volumes and the current supply of candidates in the market place.
We provide services that incorporate;
- Media research and selection across global financial centres
- Discounted recruitment advertising rates across online, print and outdoor media
- Integrated campaign planning
- Specific branding and sourcing campaigns for graduate programmes
- PR network and media contacts
- Production of recruitment brochures and other below-the-line materials
- Design and consultancy for recruitment/application areas of corporate websites
- Recruitment event planning and management
- Employer branding consultancy
- Diversity attraction consultancy
- Copywriting
As well as benefiting from this extensive recruitment knowledge and experience, our aim is to reduce the overall recruitment cost to our clients through our media buying power and subsequent discounted rates as well as centralising the hiring process.
For further information please contact our Marketing and Communications Department on 020 7400 6079 or email jamesfoley@originhr.com